alex's lexicon

Acquisition

1. also known as a takeover
2. is the buying of one company (the ‘target’) by another
3. in a hostile acquisition the takeover target is unwilling to be bought or the target's board has no prior knowledge of the offer

Apple

1. introduced its first iPod portable digital audio player in 2001
2. AAPL
3. American multinational corporation with a focus on designing and manufacturing consumer electronics
4. founded by Steve Jobs and Steve Wozniak
5. founded April 1, 1976 in California, USA

Beck's

1. German beer brand of the brewery Beck & Co in the north German city of Bremen
2. sold to Interbrew for 1.8 billion euros in February 2002
3. has always been strong in export from Germany and is therefore better known than other mainstream German beers
4. is omni-present in the German movie "Herr Lehmann"

IKEA

1. sells low-price products, including furniture, accessories, bathrooms and kitchens
2. started publishing an annual catalogue in 1951
3. founded 1943 in Älmhult, Småland, Sweden
4. Headquarters is in Leiden, Netherlands
5. is an acronym comprising the initials of the founder's name (Ingvar Kamprad), farm where he grew up (Elmtaryd) and home village (Agunnaryd)
6. products are identified by single word names of Swedish, Danish, Finnish or Norwegian origin

Orange

the brand used by France Telecom for its mobile network operator and Internet service provider subsidiaries

Sennheiser

electronic GmbH & Co